Senior Content Designer: Sponsorship Available

Job summary

Help shape the future of weight management services in Wales.

We’re looking for a Senior Content Designer to join a national transformation programme supporting the delivery of Healthy Weight: Healthy Wales and MyPath Cymru. You’ll work as part of a multidisciplinary team alongside user researchers, service designers, interaction designers, clinicians, digital specialists and programme colleagues to create clear, accessible and evidence-based content that helps people understand and engage with weight management services.

This is an opportunity to improve how people access, navigate and use support across digital, community and clinical settings. You’ll use research, insight and content design practice to ensure information is easy to find, understand and act on, supporting both user needs and service outcomes.

This post is a fixed term/ secondment for 12 months with a possibility to extend to 18 months. If you are interested in applying for the secondment position, you must obtain permission from your current line manager prior to applying for this post.

Main duties of the job

Design, create and improve content across end-to-end service journeys, ensuring it is clear, accessible and focused on user needs.

Work closely with user researchers and other designers to understand people’s needs, behaviours and challenges, applying these insights to content decisions.

Use tools such as Figma to develop and test content within prototypes, journeys and service concepts

Develop content patterns, structures and guidance that support consistent and effective user experiences.

Champion accessibility and inclusive design, ensuring content works for a wide range of people, circumstances and levels of health literacy.

Collaborate with multidisciplinary teams to balance user needs, service requirements and organisational priorities.

Use evidence, insight and stakeholder engagement to influence decisions and improve service experiences.

Support and mentor colleagues while contributing to a culture of learning, collaboration and continuous improvement.

Person Specification

Qualifications and Knowledge

Essential

• A Master’s degree in an associated professional field (or equivalent qualification / experience).
• Further evidence of relevant higher-level education and/or training.
• Knowledge gained through practical experience of working at this level, across the range of work procedures and practices.
• Evidence of continuous professional development.

Desirable

• FEDIP Senior Practitioner, or equivalent recognised advanced level professional qualification.
• Theoretical and specialist knowledge gained via relevant certification such as: o MISTC – Member of the Institute of Scientific and Technical Communicators
• Knowledge of the NHS, other healthcare systems, or the health sector, including regional or national variations.

Experience

Essential

• Practical experience in a content design role, with responsibility for creating, evaluating, updating and reviewing content at all stages of the end-toend user journey.
• Experience of developing content strategy and solutions, preferably for large-scale problems and high-profile events.
• Experience of translating technical data and user stories into content that meets users’ needs, and successfully using a range of design approaches.
• Experience of working on complex projects within a fast-paced, evolving environment, with an iterative and flexible approach to rapid delivery in an agile environment.
• Proficient in software tools which automate or assist part of the development process.
• Proficient in software that enables the user to capture, create, populate and manipulate data structures and where appropriate unstructured data.
• Proficient in the ability to visualise and present information and data in an appropriate format that helps stakeholders understand the significance of the information and data.
• Aware of methods and techniques associated with planning and monitoring progress of projects.

Skills and Attributes

Essential

• Creativity skills to take innovative approaches to problem solving and/or devising inventive and creative solutions.
• Attention to detail skills to apply specific quality standards to all tasks undertaken to ensure that deliverables are accurate and complete.
• Interacting with people skills to establish relationships, contribute to an open culture and maintain contacts with people from a variety of backgrounds and disciplines. Be an effective, approachable and sensitive communicator in different communities and cultures with the ability to adapt style and approach to meet the needs of different audiences.
• Teamwork skills to work collaboratively with others to achieve a common goal.
• Delegation skills to delegate tasks, responsibilities and authorities effectively.
• Follow-up and monitoring skills to check progress against targets, taking action to resolve exceptions/ issues and reporting and escalating where necessary.

Desirable

• Welsh language skills are desirable at levels 1 or above / 3 or above in understanding, speaking, reading and writing in Welsh

Other

Essential

• Commitment to supporting the organisation’s mission to encourage and embrace diversity and inclusion across the NHS.
• Requirement to demonstrate and embed the Values and Behaviours of the organisation, including the Compassionate Leadership Principles for Health and Social Care in Wales.
• Able to work flexibly in a hybrid working environment.
• Travel throughout Wales between sites, as required by the job.

Closing Date: 15 October 2026